Saturday, September 30, 2017

Art Making/ Material Exlporation #2: Logo Design


1. Discuss what you thought about creating your logo.

 The Logo creation was initially challenging, because I was unsure how to represent my "identity". I always thought of logos as a way of branding for a business, and it was difficult to brainstorm a way to brand myself without a business behind it.

2. Describe the process: creative thinking skills and ideas you used in the logo creation.

In order to create the logo, I spent a lot of time reviewing the materials and websites for ideas. The best way I thought I could represent myself and my identity was through my initials. I originally had several ideas for using all of my intials (SJH), but could not seem to come up with a drawing that I liked. Eventually, I eliminated the other initials except for my last name (H). Houghton is actually my married name, so I thought that this logo could represent my identity now as a wife. I thought of using hearts in the design at first, as a way to include another element, shape, in the logo. I decided to draw two hearts connected and mirroring each other to represent the relationship. For this logo design I utilized several different elements, such as lines, shapes, color, and symmetry. I first sketched the design in pencil, and then created a final logo on a separate page. I then used acrylic paints to add color to the design.

3. What was the most important discovery you made in the creation of your logo?

The most important discovery I made during the creation of this logo was how many different elements I would incorporate together in the design without realizing it. Some elements I planned on using in the design, but after creating the logo, I was able to look back and decipher other elements. 

4. What is the most important information you learned from watching the videos, powerpoint, and reading material  for this project? What is your opinion of the videos?

 I thought the videos were helpful in understanding what logos are used for and the different ways in which they can be created. I found the powerpoint to be most helpful for this project because it discussed the different kinds of characters, such as a pictogram, symbol, icon, emblem, cachet, logo or trademark. I also learned the difference between the basic laws and principles. I tried to incorporate the law of experience in my design. The law of experience is the ability for a viewer's mind to recall visual information and amend missing lines in order to see the letter.


Logo Design Sketches

Final Logo Design

 

Tuesday, September 26, 2017

Albright-Knox Art Gallery Visit #1

Which artworks make an impact or impression on me? Why?



"Vega-Nor" -Victor Vasarely

The "Vega-Nor" was created by Victor Vasarely with oil on canvas in 1969. This artwork left an impression on me because the colorful design and 3d dimensional sphere caught my attention. I was fascinated that this piece was created with oil on a  canvas, and it made me think about the effect lines can have on creating dimension even in paintings. 

 

 

 

 

 

 
 
"Cinema" -George Segal

 

 

 

The piece titled "Cinema" created by George Segal in 1969 also caught my attention. The piece was created with plaster, illuminate plexiglass and metal. The man made of plaster created intricate textures that contrasted the smooth texture of the plexiglass and metals.

 

 

 


 

Which artworks do I feel a connection with? Why?

 

"Pumpkin (L)" -Yayoi Kusama
The "Pumpkin (L)" was created by Yayoi Kusama in 2016 with the use of mirrored polish bronze. Initially, I connected with this piece simply because of the fact that it is a pumpkin and reminded me of fall-my favorite season. I also loved the mirrored bronze design, and the black and gold contrast really got my attention. I would honestly put this piece in my house as decor. After reading the description nearby the painting, I learned that Kusama often uses pumpkins in her artworks because they bring about peace in her mind and speak to her. I can relate to these feelings of peace and comfort, when I think about pumpkins too. Fall is my favorite season, and I always think of cozy nights and family time being spent with upcoming holidays.

 

 

"The Flying Fish" -Marc Chagall

 

 "The Flying Fish" was created by Marc Chagall in 1948 with oil on canvas. I felt a connection to the bride and groom in this painting because I recently got married a little over a year ago. I interpreted the flowers surrounding the couple as a symbol of the growth in their relationship and start of their new lives together. I was able to connect with the new growth in a relationship as a newlywed.

 

 

 

 

 

Which artworks would I like to know more about? Why?

 

"Orange and Yellow" -Mark Rothko

The piece "Orange and Yellow" was created by Mark Rothko in 1956 with oil on canvas.  I would like to know more about this artwork because I read in the description that the two rectangles set on a background was a style Mark Rothko developed in the 1940's. Rothko wanted to demonstrate emotion through color in his paintings, in hopes the viewer would experience similar feelings he had when creating them. The colors of this painting are bright and made me immediately think of happiness or positivity  and I am curious what emotions he was trying to portray.







"Nomad" -James Rosenquist


 James Rosenquist created the Nomad in 1963 with oil on canvas, plastic and wood. I would like to know more about this piece because there are so many different elements of color and shapes being used. It is almost difficult for me to interpret the image and the reasoning for the paint easel on the floor. I would also like to learn about the background of the painting, as I was briefly discussing the painting with one of the Art Gallery attendants, and he shared that Rosenquist was mocking a different artist's painting with this piece.




Saturday, September 23, 2017

Art Making/Material Exploration #1

 

1. Discuss what you thought about creating the Value Scale and Color Wheel.

 I thought that creating the value scale and the color wheel was a great way to apply concepts learned from the readings and videos given. It was fun to create simple artistic projects like these instead of answering several questions or taking test, and it helped me understand the concepts better.

2. Which media did you enjoy working with the best and why?

I enjoyed working with the acrylic paints to create the color wheel better than working with the graphite pencil I used to create the value scale. It was easier for me to work with paint because I am more familiar with painting than drawing or shading.

3. What was the most important discovery in the creation of these studies?

The most important discovery from the creation of these art projects is the theory around true primary and secondary colors. I was never aware that the primary colors are cyan, magenta, and yellow, and the secondary colors are actually red, green, and blue. 

4. What is the most important information you learned from watching the videos for this project? What is your opinion of the videos?

The most important fact I learned from watching the videos was about the subtractive color theory and the truth about their pigments. I was also unfamiliar with different types of charcoal levels and how they would be utilized to create different values on the value scale. I appreciated that the videos were of shorter length, as it allowed me to focus on the pertinent information that was necessary to understand the concepts and complete the project. 



SUBTRACTIVE COLOR THEORY COLOR WHEEL


VALUE SCALE

Saturday, September 16, 2017

Elements and Principles Slideshow

The Elements and Principles Slideshow art project required the use of taking a photograph to represent each one of the elements and principles of art. This project helped me develop a better understanding of each of these elements and principles. In addition, these elements were more apparent, and I was able to recognize these elements in the world around me.

To begin this project, I read about the elements and principles in Chapters 4 and 5 in the text, and referenced the student sample slideshow in order to gain insight on how the final piece should look. The example also helped me think outside the box when brainstorming ideas of what images I wanted to capture. I took notes of these ideas, and tried to think of specific locations and items I could take pictures of. For the next few days, I took several photos-many more than I needed. I walked around campus assessing my surroundings, looking for the elements of art in buildings and other objects. I then studied my surroundings at home, my parents' home, and my place of work. Eventually, I sat down in order to go through the pictures I had taken. After looking at them, it was easy to tell what pictures had a more apparent element or principle which helped narrow it down. I then utilized photobucket's editing features in order to crop and enhance the images.

 While reflecting on this assignment, I realized how much the images had helped me to be able to see the elements and principles in images I wouldn't have normally studied. In the beginning of the process, it was challenging for me to get my creativity flowing. For example, I felt as if I could define and explain in detail what each of the elements and principles meant, however I wasn't sure how to transform that knowledge into a photograph. Brainstorming ideas, and just becoming very observant to my surroundings was most helpful in getting started. However, at the end of the process it got much easier and more artistic ideas came to me. Another struggle I had was with the photobucket itself, the ads and website really seemed to slow down the computers and created glitches, (I tried using 3 different ones in hopes it would be easier), so it was difficult to edit and share the album I created. However, after time and patience I was able to complete it!

"EMAIL & IM" CODE:
 http://s1146.photobucket.com/user/samhoughton/library/Elements%20and%20Principles%20Slideshow

"HTML" CODE
<iframe width="480" height="360" src="http://s1146.photobucket.com/user/samhoughton/embed/slideshow/Elements%20and%20Principles%20Slideshow"></
iframe>


Tuesday, September 12, 2017

Color Theory and Emotional Effects




1.      Describe Color and it's effects on emotions. Use the appropriate vocabulary of color in your posting.

Emotional responses triggered by color can be both culturally conditioned responses, as well as individually personally responses. An emotional response to a color often has to do with the color’s intensity and value. Colors are often classified in terms of temperature, and can generally be associated with certain emotions based on these classifications. Colors on the red-orange side of the color wheel are considered warm colors, and are typically associated with feelings of warmth, comfort, love, anger and hostility. Colors on the blue-green side of the color wheel are considered cool colors, and are usually associated with feelings of calmness, serenity, and sadness. Intense dark colors are often used to depict negative scenes or death, and bright hues of colors are often used for the exact opposite. Artists are able to use color schemes in order to project feelings onto viewers, and it can also help them express inner emotions and feelings.


2. What is a theoretical aspect of color that most intrigues/fascinates you? Why?

            I think it is interesting that some theorists in the 19th century believed that black should stop being used altogether in paintings since it is not found in the natural spectrum of color. I would have never imagined eliminating black as an option for color choice; however, it makes sense how utilizing different hues of color can be just as effective in demonstrating contrast. Artists are able to use color in order to represent certain emotions and feelings, and these effects can be much richer when focusing on changes in color hues for darkness.

3. In the Color video, what made the biggest impact on you in regards to color and it's effects on emotions?

            Mark Rothko’s attempt at provoking an emotional response from utilizing color alone in his paintings for the Four Seasons hotel in NYC made the biggest impact. The paintings were so simple, yet he felt that his color choices of dark reds, maroons, and blacks would be able to depict ill feelings of the hotel onto its customers. He used these colors to indicate the emotions of hate, and he hoped that the customers would have feelings of being trapped. He decided he hated the hotel, and wanted to make the customers want to leave the restaurant by looking at the paintings. His paintings were never used in the hotel, which shows how powerful color choices can be at depicting moods and emotions on to the audience.

4. In the Feelings video, what made the biggest impact on you in regards to color and it's effects on emotions?

            The video discussed the change in Francisco Goya’s artwork style as he aged and underwent certain emotions and feelings. This stood out to me the most because it showed how an artist can utilize color to express their inner emotions, rather than just focusing on commanding an emotion from others. As an artist starting out, he used an array of bright colors to paint cheerful scenes, like a picnic in the country. However, in his mid-40s, he became severely ill and began feeling an end to his political hopes when Spain declared war on France. He then began painting hell like scenes, with evil images that were depicted by dark, dreary colors. These colors were chosen to express his newfound dark emotions, and they helped to depict the death and emptiness he was feeling.

Saturday, September 9, 2017

Module 2


1.  For each video and article list/discuss the key concepts you learned.

In the first video, “Aesthetics: Philosophy of the Arts” I learned a lot about the history art and aesthetics based on different philosopher’s theories. Since as early as 4th century BC, philosophers have been developing theories about the concept of art and what is considered to be beauty.  Some philosophers built ideas of off previous theories that were developed, while others had entirely different ideas about aesthetics. A few major theories discussed were those of Plato, a famous philosopher who focused on what was reality, and determined the difference between reality and illusion. He argued that poetry was not a form of art, and that poets could only imitate the appearance of people or things, which was not reality. Aristotle, Plato’s student composed the most influential book on art theory “The poetics”. He focused analyzing tragedy rather than discussing beauty. The video also discussed several other important theories of aesthetics created by philosophers such as Francis Hutcheson, Immanuel Kant, Friedrich von Schiller, George Wilhelm Friedrich Hegel and Morris Weitz. The definition of what constitutes as a work of art has continuously changed over the years, where now music, photography, films, television and science can be considered art.

The second video “CARTA: Neurobiology Neurology and Art and Aesthetics” discussed how the brain interprets works of art. Changeaux stated that artistic creation is done by our brains, and that your brain has access to consciousness of certain visual images and emotions that have been processed non-consciously beforehand. He also discussed certain areas of the brain that activated when viewing visual images, for example the prefrontal cortex is activated when viewing something new. Ramachandran explained the rules of art and aesthetics, according to how our minds receive visual imagery and makes sense of it. There are 30 areas in the brain that process visual imagery and it is up to the artist to create images that stimulate these different areas. One rule of art discussed was grouping or binding, which is when your brain searches for a solution to a visual problem. For example, when seeing a bunch of splotches in a photo, your brain immediately searches for a way to see an image, and upon figuring out what that is, there is a “jolt” reaction. The brain is rewarded for this solution and willingly attempts to pursue a solution in a similar situation.

In the article “What the brain draws from: Art and neuroscience”, similarly discusses what is recognized by the brain as art. As infants, we are able to look at a drawing of lines in order to relate it to an image we recognize, such as faces. Our brain readily looks for lines in art, which can trigger emotional responses we aren’t even aware of. The article also further discusses some of Ramachandran’s rules of aesthetics. For example, The world commonly views symmetry as beautiful, because it is believed that the brain utilizes symmetry in order to detect living things, like predators, prey, etc.
     
2. Which philosopher's theory on aesthetics do you feel is most important? Be sure to mention the philosphers name, era (time in history), and contribution to the aesthetic theory in your response.
Immanuel Kant, a German philosopher in the 18th century developed a theory on aesthetics that I think is most important. Kant developed the idea that if the realms of nature and freedom are separated the individual is torn apart. He thought that ugly concepts in the world such as war were able to seem beautiful through art and poetry. However, the disgusting can never be beautified. He believed that beauty was determined by judgments and based on feelings of pleasure. There is no hard fact or principles that can guide these judgments though, therefore there is no science of the beautiful and no single description can be given.
 
3. What do you think about Changeux and Ramachandran scientific view of aesthetics and art? What was the most interesting fact you discovered from each speakers lecture?

I found Changeux and Ramachandran’s view of aesthetics and art very interesting. The most interesting fact I learned from Changeux’s lecture is the concept of novelty. He explained that the brain becomes bored or desensitized when viewing something its already seen. When the brain sees a new image it is surprised, and the prefrontal cortex is activated. Ramchandran’s lecture was very informative regarding his views of the rules of art and aesthetics. I found the rule of symmetry to be the most interesting. We likely find symmetry to be artistically appealing because the brain has utilized symmetry as a way to detect the possibility of a living thing, such as prey, predators, etc.

4. How do the videos and article relate to the readings in the text?

 The first two Chapters of the text discuss topics such as what defines art and aesthetics, its history and the impact science has on perception of works of art, similarly as in the videos and article. For example, Chapter 2 explains that aesthetics is branch of philosophy that studies art and the nature of beauty. The videos detail several philosophers and their theories around aesthetics. Chapter 1 in the text explains the scientific impact our brains have on visual perception. Information is taken in by our eyes in the form of light patterns, and then the brain processes these light patterns in order to give them meaning. The idea that this is the reason that works of art and beauty may be interpreted in different ways by different people is discussed in this chapter as well as the videos.  

  5. What is your opinion of the films and article? How do they add depth to understanding of the topics in your reading in the text? 

I found the films and article to be helpful in understanding the text because they went into more detail about certain topics in the first three chapters. For example, aesthetics is a topic covered in the text, but the videos helped me to understand why our brains find works of art beautiful, and how it processes visual imagery. I found the second video about neurology and art/aesthetics to be most interesting and informational.